Digital Savvy While Honoring a History of Print
CLAFLIN UNIVERSITY PRESS IN 1899
(PHOTO COURTESY OF THE LIBRARY OF CONGRESS).
Digital Savvy While Honoring a History of Print
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Colleges and universities have an illustrious history of producing printed materials that reflect their core values. Today, digital publishing plays a significant role in institutions of higher education getting their messages out, however, the printed page will always hold a valued position in academia. Ultimately, publishing printed materials is a relevant tradition and SLA Press is here to assist you in continuing that heritage. HBUCs in particular have utilized printing to solidify both their academic standing as well as their marketing message.
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SLA Press acknowledges that a digital presence is a must and has the necessary tools to deliver this for our clients. We are also aware of the proven fact that the printed page holds great value. Digital messaging is disposable, whereas, printed collateral holds tangible value. When an organization invests in publishing on the printed page, their audience instinctively recognizes that the information being communicated holds great importance.
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There is a reason why the top universities in the country still publish printed collateral. Branded printed material such as magazines, books and brochures bring prestige and credibility to an institution. Leading universities understand that no one will tell their stories and accomplishments better than the university and its stakeholders. They also understand that the permanence of the printed page carries with it a respect for its content.
Controlling the brand and the message through print is an important piece of the media mix. Magazine Media/Facebook recently reported that contrary to what is widely believed, more than 90% of people read print magazines.
The reason top universities still print publications:
- Conveys credibility, quality and status
- Readers spend more time with greater attention on each individual story
- To stay in touch with Alumni
- To reach out to donors
- To Increase fundraising opportunities
- Helps recruit top-line staff and students
Digital Savvy While Honoring a History of Print
Colleges and universities have an illustrious history of producing printed materials that reflect their core values. Today, digital publishing plays a significant role in institutions of higher education getting their messages out, however, the printed page will always hold a valued position in academia. Ultimately, publishing printed materials is a relevant tradition and SLA Press is here to assist you in continuing that heritage. HBUCs in particular have utilized printing to solidify both their academic standing as well as their marketing message.
SLA Press acknowledges that a digital presence is a must and has the necessary tools to deliver this for our clients. We are also aware of the proven fact that the printed page holds great value. Digital messaging is disposable, whereas, printed collateral holds tangible value. When an organization invests in publishing on the printed page, their audience instinctively recognizes that the information being communicated holds great importance.
There is a reason why the top universities in the country still publish printed collateral. Branded printed material such as magazines, books and brochures bring prestige and credibility to an institution. Leading universities understand that no one will tell their stories and accomplishments better than the university and its stakeholders. They also understand that the permanence of the printed page carries with it a respect for its content.
Controlling the brand and the message through print is an important piece of the media mix. Magazine Media/Facebook recently reported that contrary to what is widely believed, more than 90% of people read print magazines.
The reason top universities still print publications:
- Conveys credibility, quality and status
- Readers spend more time with greater attention on each individual story
- To stay in touch with Alumni
- To reach out to donors
- To Increase fundraising opportunities
- Helps recruit top-line staff and students
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”
— Squarespace